Partnership

MetroNet, in collaboration with d2, launched its business fiber-optic network across ten key markets, employing a rapid roll-out strategy driven by online marketing automation. To accelerate its go-to-market timeline, d2 integrated Salesforce CRM alongside customized sales portals designed for MetroNet’s sales team, partner carriers, and localized reseller partners. These portals provided on-demand access to on-demand personalized branded sales and marketing materials, pricing tools, and consistent messaging, enabling the sales team to quickly secure customer commitments and establish MetroNet as a local market leader.

To generate sales opportunities in target markets, d2 deployed geo-targeted paid media campaigns, targeted email outreach, and social media initiatives. This strategic approach allowed sales teams to effectively engage with prospects in local markets. Leveraging marketing automation to streamline engagement ensured a fast, efficient, and scalable roll-out strategy. The success of this approach helped position MetroNet for major investment funding, secured two years later from global investment firm KKR.

What We Did

• Logo Design
• Brand Strategy
• Go-to-Market Strategy
• Marketing Automation
• SalesForce Integration
• Online Configurator
• Development of Three Sales Portals (Sales, Carriers, Resellers)
• Customizable Collateral
• Branded Apparel
• Paid Digital Media Campaigns
• Social Media Marketing
• Email Campaigns
• Product Launches
• Video Production
• Content Writing
• BLOG Development
• SEO
• Analytics
• Presentation Support
• Proposal Package
• Training Engine
• Investor Presentation
• Tradeshow Support