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Why Email Marketing Is Still Relevant

Why Email Marketing Is Still Relevant

Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.

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How to Create a Link Building Campaign

How to Create a Link Building Campaign

One of the most important elements of your online marketing and SEO efforts involves link building. Along with creating new, fresh, and pertinent content and having a website that’s easy to navigate and doesn’t contain missing pages, you need to have external links from reputable individuals and/or companies that point users to your website.

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Why Use Video in your Marketing efforts?

Why Use Video in your Marketing efforts?

Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.

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Concise, to-the-point content writing

Concise, to-the-point content writing

When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.

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Why Hire a Marketing Agency, Part 2

Why Hire a Marketing Agency, Part 2

6 REASONS YOU SHOULD HIRE AN ADVERTISING AGENCY By Kelsey, August 19, 2013 Originally published at https://www.thedsmgroup.com/hire-advertising-agency/ Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind. Are you limiting your business […]

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Keywords

Keywords

keywords are intrinsically linked to SEO (Search Engine Optimization), which is, if done well, how people, hopefully your future customers, can find your website.

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Why Hire a Marketing Agency, Part 1

Why Hire a Marketing Agency, Part 1

Back in the day, businesses were either large enough to maintain an in-house marketing department or hire a big ad agency like Ogilvy & Mather, BBDO, J Walter Thompson, or Young & Rubicam, or small enough that they were forced to do all their marketing themselves, often without an awareness of best practices, marketing fundamentals, […]

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