The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.
See full article »Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.
See full article »One of the most important elements of your online marketing and SEO efforts involves link building. Along with creating new, fresh, and pertinent content and having a website that’s easy to navigate and doesn’t contain missing pages, you need to have external links from reputable individuals and/or companies that point users to your website.
See full article »Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.
See full article »When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.
See full article »In content writing, the Passive Voice should be limited as much as possible. No, your website won’t crash if you use it, but you should use the Active Voice as much as possible.
See full article »Trying to decide on whether to use social media advertising? Let’s cut to the chase with some good, hard stats. They were compiled from numerous studies conducted by 5 noted marketing research firms.
See full article »keywords are intrinsically linked to SEO (Search Engine Optimization), which is, if done well, how people, hopefully your future customers, can find your website.
See full article »Marketing Automation combines strategies related to campaigns, social media, landing pages, blogs, analytics, paid ads, paid search, et al., and, when they’re synced up and pushing results into your company’s CRM of choice, greatly enhances marketing efforts.
See full article »If you’ve decided that you’re not a marketer or simply don’t have time for it, you may have decided it’s time to outsource your digital marketing efforts.
See full article »Let’s pretend for a second that you have the greatest website known to man. Madison Avenue ad agencies would kill to create one like it for their clients. It’s the Citizen Kane of websites. Your employees love it, your family raves about it, your customers can’t stop complimenting you on it, and it’s the only […]
See full article »Let’s say you’re going to throw a party and are putting together the invitation. Along with date and time, what MUST be included? The location, right? I mean, you do want people to show up. Search Engine Optimization (SEO) is like the address on an invitation. It allows those searching for you online to find […]
See full article »Do you may think online reviews are only important when it comes to tangible items (appliances, cars) or trades (electricians, exterminators). If so, think again. And consider the following data concerning the importance of online reviews: 90% of consumers say they read online reviews prior to contacting a business, Almost 90% of consumers say they […]
See full article »Gone are the days when Facebook was used solely for reconnecting with old friends and trying to make them jealous about your fabulous life and otherworldly success (kidding, of course). Now it’s far more than that, especially in the business world. Facebook is projected to earn close to $100 billion in advertising revenue in 2020. […]
See full article »Making an outstanding corporate video may not land you on any red carpets posing for pics in an Armani suit or Versace dress, but they can be super effective in greatly enhancing a marketing strategy.
See full article »Email marketing isn’t dead. In fact, it’s growing, and why wouldn’t it. According to research conducted by the Direct Marketing Association, its return on investment is astounding. They found that for every $1 spent on email marketing, the return, on average, is $32. Spend a buck, get 32 back. Not bad. Let’s face it, email […]
See full article »If you’re not satisfied with the organic search results you’re getting, you may want to consider another option: pay per click (PPC), also called paid search advertising. If your line of work is particularly competitive, you may have found that your SEO efforts aren’t achieving the results you’re after. You may want to consider PPC […]
See full article »What makes for a good website? If you answer is “I know it when I see it”, read on. Website design and development is more than that It’s more than simple good looks. Build your website with UX in top-of-mind A website isn’t just about words, images, font selection and layout. It needs to be easy to […]
See full article »Don’t let the word organic frighten you. Basically, it just means you’re not forking over money for ads (that will be the subject of our next blog). Organic social media marketing is a bit like a cocktail party, even though it’s not as polarizing as one. People either love parties or hate ‘em, but attending […]
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