by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]
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Content Marketing Checklist to Tighten Strategy and Execution Content marketing has become a catch-all term. Strategy decks get longer, tools get fancier, and output grows, but results often don’t follow. That’s because clarity gets lost. Content becomes busy work instead of a business lever. This checklist isn’t for filling a calendar. It’s for getting aligned, […]
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B2B Lead Generation Strategies Every B2B Marketer Should Know B2B lead generation is often overcomplicated. Jargon, overbuilt tech stacks, and bloated playbooks tend to cloud what is, at its core, a focused process: finding the right buyers and earning their attention. For B2B marketers and small business owners tasked with growth but short on time […]
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The Real Impact of AI Powered Marketing Automation on Mid-Sized Businesses Marketing automation has come a long way from batch emails and static workflows. Today, it sits at the intersection of artificial intelligence and human decision-making. AI-powered marketing automation isn’t just a buzzword anymore. It’s the infrastructure behind how businesses understand their audience, personalize messaging […]
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The Essential Guide to Content Strategy: Core Elements for Building a Scalable B2B Marketing Foundation This guide is for operators. People responsible for growth but without a full team to back them up. If that sounds like you, you’re in the right place. You’re running a business between $10 million and $500 million. You’ve got […]
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Introduction: Keep Your Content in the Red Zone (Bear Down Edition!) The NFL playoff season is coming up, and while my Chicago Bears won’t be in the hunt this year (again?!?), I still root for underdog stories. Last Sunday, flipping between NFL Red Zone and game highlights, I headed to the fridge for a quick […]
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Thanksgiving is just around the corner, and it always reminds me of my family’s holiday spread. I think back to the time my dad dared to bring a can of cranberry sauce —still in its jiggling, ridged shape—to the table. Let’s just say it didn’t exactly elevate the meal. It wasn’t bad, but it left […]
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Celebrating Excellence: d2 Digital Designs Wins Web Excellence Award for EyeQ Monitoring Rebranding Launch We are proud to announce that d2 Digital Designs has won the prestigious Web Excellence Award for our exceptional work on the EyeQ Monitoring Brand Launch. This recognition underscores our commitment to excellence and innovation in web design and branding. Award-Winning […]
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B2X Special Series (Part 2) By Todd Winking With the business landscape accelerating more rapidly every day, the phrase “adapt or perish” has never rung truer. In Part Two of our series on Business-To-Everything (B2X), we delve deeper into the tech stack to demonstrate the need for seamless integration between marketing, sales, and customer success. […]
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Digital Transformation Risks: Why You Need the Digital Transformation Experts By Griffin Hoard Many companies are adopting new technologies and modernizing their processes in a trend known as digital transformation. It’s a powerful tool that helps businesses grow and become more efficient, but not without risks! In this blog post, you’ll discover some of the […]
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