The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.
Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.
One of the most important elements of your online marketing and SEO efforts involves link building. Along with creating new, fresh, and pertinent content and having a website that’s easy to navigate and doesn’t contain missing pages, you need to have external links from reputable individuals and/or companies that point users to your website.
Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.
When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.
6 REASONS YOU SHOULD HIRE AN ADVERTISING AGENCY By Kelsey, August 19, 2013 Originally published at https://www.thedsmgroup.com/hire-advertising-agency/ Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind. Are you limiting your business […]
Back in the day, businesses were either large enough to maintain an in-house marketing department or hire a big ad agency like Ogilvy & Mather, BBDO, J Walter Thompson, or Young & Rubicam, or small enough that they were forced to do all their marketing themselves, often without an awareness of best practices, marketing fundamentals, […]