Embracing B2X: The Transformative Power of Business-to-Everything Marketing

Embracing B2X: The Transformative Power of Business-to-Everything Marketing

by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]

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Why Use Video in your Marketing efforts?

Why Use Video in your Marketing efforts?

Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.

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Why Hire a Marketing Agency, Part 2

Why Hire a Marketing Agency, Part 2

6 REASONS YOU SHOULD HIRE AN ADVERTISING AGENCY By Kelsey, August 19, 2013 Originally published at https://www.thedsmgroup.com/hire-advertising-agency/ Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind. Are you limiting your business […]

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