A Comprehensive Digital Transformation in the Compounding Pharmacy Industry
A brand-up redesign that brought a 35-year-old compounding pharmacy to state of the art, with one of the most advanced pharmacy websites online, serving patients and practitioners nationwide.
The Client
Pharmacy Solutions is a family-owned, fast-growing 503A compounding pharmacy dedicated to personalized medicine since 1990. PCAB-accredited, NABP-recognized and licensed to ship to patients in 48 states, it serves its community from a Dallas–Fort Worth storefront and patients nationwide online.
The Challenge
A brand built on custom compounding/personalized medicine needed a digital presence to match. The site had to serve two audiences: patients shopping over-the-counter products and seeking custom compounded medications, and practitioners nationwide who could join the pharmacy’s prescriber network. At the same time, the pharmacy was launching PioneerRx, a Backoffice platform for prescription management and the RxLocal patient mobile app, and everything had to integrate seamlessly with the new site.
The Solution
d2 relaunched RxCompound.com as Pharmacy.Solutions from the bottom up. New identity, platform architecture and UX design. An e-commerce storefront with more than 300 OTC products, connected by API to PioneerRx for real-time inventory management. RxLocal mobile integration for patient prescription reorders. And the site’s signature feature: long-form video education across specialties, giving patients the knowledge to make educated choices on OTC products and to work with their doctors on custom compounded prescriptions.
The Breakthrough
Behind the scenes, d2 deployed our proven methodology, including marketing automation integrated with the CRM, the e-commerce engine and the PioneerRx pharmacy platform, with secure payment processing and HIPAA protections for every patient. And the work never stops. Daily blogging and social, multiple monthly campaigns and quarterly newsletters to patients and practitioners, trade show and large-format event support and an in-pharmacy RxTV platform. d2 works hand in hand with Pharmacy Solutions every day as its outbound communications partner with patients and to a growing network of practitioners.
The Results
Within 60 days of launch, site traffic was skyrocketing and e-commerce orders had reached eight times their previous volume. Social growth is climbing month over month. Hundreds of new patients and prescribers are identified every month, and the pharmacy’s patient and prescriber database is growing exponentially, with every visit feeding a marketing engine that gets smarter over time.