Marketing Muscle for an Enterprise IT Leader
Eight years as the full-service agency of record for one of the nation’s leading IT solutions providers, a partnership during which Netsync’s revenue has grown more than 450%.
The Client
Netsync is a leading IT solutions provider serving state and local government and education (SLED), enterprise and service provider customers, with more than 350 technology partners including Cisco, Dell, AWS and HPE. Its practices span AI and automation, digital infrastructure, collaboration, data center, cloud, security, smart connected technologies and Cisco Powered Services. That is the language d2 speaks every day.
The Challenge
Every VAR sells the same partner technology, and IT solutions have long sales-cycles and relationship-driven sales. Our job was and is to make Netsync unique by focusing not on the technology hardware but on what only Netsync brings: its people, its culture and the expertise of its engineers—positioning it as a front-runner with more experience and technology knowledge than other resellers in the market.
The Solution
d2 runs our proven methodology as Netsync’s agency of record, turnkeying 100% of its marketing. d2 works every day with the internal marketing team, sales team and executive leadership team, from online sales support and campaigns to trade shows, sales kickoffs and large-format events. Every asset holds to strict brand standards while making the purchase of complex technology feel like an easy decision. We are Netsync’s face to the industry.
The Results
Since d2 became agency of record, Netsync has grown, with revenue on track to surpass $1 billion this year. The team continues to expand and its customer base has expanded from its SLED roots to include enterprise and service provider accounts. Marketing efforts expand year over year, with campaigns posting open rates over 40%, nearly double the industry average.