6 REASONS YOU SHOULD HIRE AN ADVERTISING AGENCY
By Kelsey, August 19, 2013
Originally published at https://www.thedsmgroup.com/hire-advertising-agency/
Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind.
Are you limiting your business by doing your own promotions? Is now the time to finally make the jump to approach an advertising agency? Yes and yes! There are infinite reasons why an advertising agency is the best move for your company, and we have wrangled six of the best ones below:
6. You’re Up to a Million
Trust us, we know—running a business is hard work.
You have to worry about a slew of different things that eat up your time, pulling you in a thousand different directions.
In order to receive the attention you know your company deserves, a lot of time needs to be invested. It’s the job of employees at advertising agencies to worry solely about advertising and nothing else. They’ll handle their job so that you can handle yours.
5. You Deserve Professionals
You wouldn’t let just anyone do your job or run your company, so why let just anyone do your advertising?
Advertising agencies are comprised of people who have dedicated their careers and studies to the art of the industry. This team of people has a wealth of experience dealing with different types of campaigns and clients. Hiring an advertising agency ensures that you are dealing with specialists that have established results, and know the best course of action for your business based on experience.
4. Your Advertising Budget Needs Revising
While you have a good idea of money management within your company, advertising is a totally different ballgame. There are a few aspects that you may need help with, whether you’re spending too much, too little or focusing your money in the wrong places.
You may not know how to make the most of your advertising budget, but the professionals at advertising agencies are experts at it. Having dealt with many different types of companies and money limitations, an advertising agency will understand and implement the best money management for your specific type of business, maximizing your audience while lessening the blow on your bank account.
3. Advertising Agencies Can Hook You Up
Especially for business owners, one of the more daunting thoughts that probably crossed your mind when thinking about self-advertising is, “HOW?”
Advertising agencies have all the connections and resources to make your campaign successful and cost-efficient. They know how to place ads and make ads, and already have the programs necessary to create them. Also, agencies have relationships with other companies and organizations that help get the job done. You don’t have to worry about or provide a thing—they have you covered.
2. A Cohesive Team Means Quality, Unified Results
You have probably considered hiring a few freelance workers to do different parts of your publicity, such as someone to handle social media, someone to design your advertisements, etc. While a good thought, it definitely is not the best move to make for your company. Your business needs to have a solid brand, and you need people who not only are experts in brand management but also pros in productively working together.
Advertising agencies are made up of specially hired individuals who combined forces to make cohesive teams. Having worked together countless times before, these qualified professionals have a dynamic that benefits their clients. Together, under one roof, they use their combined industry knowledge and experience to bounce ideas off of each other, evolving your campaign into the best form and getting your business out there in the best light.
1. You Need a Fresh Perspective to Grow
You know your company best. While this is a wonderful thing, it often (and understandably) leads to a biased view and an unmoving stance on what is best for the future and growth of your business.
This can lead to missed opportunities that could have really made your company blossom. An advertising agency can offer an outside, objective viewpoint that opens your eyes to different potential solutions you didn’t realize were perfect for your business until now.
Hiring an advertising agency could lead to the growth for your company that you’ve been yearning for. Need more convincing? Contact your local advertising agency today and schedule a meeting to discuss the opportunities you and your business can have in store.
Read “Why Hire an Ad Agency, Part 1” here.