It wasn’t that long ago that maintaining balance was a big problem with the design of humanoid robots. Getting them to make the fine adjustments that we make every time we stand up, walk, and move about required an impressive collection of sensors, gyroscopes, accelerometers, tilt switches and more, not to mention a massive number […]
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If you’ve decided that you’re not a marketer or simply don’t have time for it, you may have decided it’s time to outsource your digital marketing efforts.
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Let’s pretend for a second that you have the greatest website known to man. Madison Avenue ad agencies would kill to create one like it for their clients. It’s the Citizen Kane of websites. Your employees love it, your family raves about it, your customers can’t stop complimenting you on it, and it’s the only […]
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Let’s say you’re going to throw a party and are putting together the invitation. Along with date and time, what MUST be included? The location, right? I mean, you do want people to show up. Search Engine Optimization (SEO) is like the address on an invitation. It allows those searching for you online to find […]
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Do you may think online reviews are only important when it comes to tangible items (appliances, cars) or trades (electricians, exterminators). If so, think again. And consider the following data concerning the importance of online reviews: 90% of consumers say they read online reviews prior to contacting a business, Almost 90% of consumers say they […]
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Gone are the days when Facebook was used solely for reconnecting with old friends and trying to make them jealous about your fabulous life and otherworldly success (kidding, of course). Now it’s far more than that, especially in the business world. Facebook is projected to earn close to $100 billion in advertising revenue in 2020. […]
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October is National Cybersecurity Awareness Month, so we’re going to take this opportunity to post a few articles on this important topic. Here’s the first one. We understand. Like so many others, you think, “It can’t happen to me.” Until it does, and then it’s too late. Of course, we’re talking about malicious cyberattacks, the […]
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Making an outstanding corporate video may not land you on any red carpets posing for pics in an Armani suit or Versace dress, but they can be super effective in greatly enhancing a marketing strategy.
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Email marketing isn’t dead. In fact, it’s growing, and why wouldn’t it. According to research conducted by the Direct Marketing Association, its return on investment is astounding. They found that for every $1 spent on email marketing, the return, on average, is $32. Spend a buck, get 32 back. Not bad. Let’s face it, email […]
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If you’re not satisfied with the organic search results you’re getting, you may want to consider another option: pay per click (PPC), also called paid search advertising. If your line of work is particularly competitive, you may have found that your SEO efforts aren’t achieving the results you’re after. You may want to consider PPC […]
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