Gone are the days when Facebook was used solely for reconnecting with old friends and trying to make them jealous about your fabulous life and otherworldly success (kidding, of course). Now it’s far more than that, especially in the business world. Facebook is projected to earn close to $100 billion in advertising revenue in 2020. […]
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October is National Cybersecurity Awareness Month, so we’re going to take this opportunity to post a few articles on this important topic. Here’s the first one. We understand. Like so many others, you think, “It can’t happen to me.” Until it does, and then it’s too late. Of course, we’re talking about malicious cyberattacks, the […]
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Making an outstanding corporate video may not land you on any red carpets posing for pics in an Armani suit or Versace dress, but they can be super effective in greatly enhancing a marketing strategy.
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Email marketing isn’t dead. In fact, it’s growing, and why wouldn’t it. According to research conducted by the Direct Marketing Association, its return on investment is astounding. They found that for every $1 spent on email marketing, the return, on average, is $32. Spend a buck, get 32 back. Not bad. Let’s face it, email […]
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If you’re not satisfied with the organic search results you’re getting, you may want to consider another option: pay per click (PPC), also called paid search advertising. If your line of work is particularly competitive, you may have found that your SEO efforts aren’t achieving the results you’re after. You may want to consider PPC […]
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What makes for a good website? If you answer is “I know it when I see it”, read on. Website design and development is more than that It’s more than simple good looks. Build your website with UX in top-of-mind A website isn’t just about words, images, font selection and layout. It needs to be easy to […]
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Don’t let the word organic frighten you. Basically, it just means you’re not forking over money for ads (that will be the subject of our next blog). Organic social media marketing is a bit like a cocktail party, even though it’s not as polarizing as one. People either love parties or hate ‘em, but attending […]
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Content marketing isn’t just a buzzword; it’s a necessity in today’s digital marketing landscape. Here are the top 10 benefits of content marketing. By now, you’ve heard about content marketing, but if you haven’t invested in it by now, it may be because you’re skeptical of the long-term benefits. And you might be intimidated by […]
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Whether we’re taking about advanced neural implants, deep brain stimulation, or whatever, one thing is clear: science is well on its way to making our brains hackable. We already have devices that can monitor and control our body’s glucose production, allow the deaf to hear with cochlear implants, and are even perfecting technology that will […]
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Virtually everyone with an interest in marketing has heard of Young & Rubicam, Ogilvy or BBDO. They’re some of the biggest dogs in the field, the ones who have come up with some of the cleverest – and most successful – ad campaigns ever launched. But not everyone can afford to work with the big […]
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