Embracing B2X: The Transformative Power of Business-to-Everything Marketing

Embracing B2X: The Transformative Power of Business-to-Everything Marketing

by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]

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5 Benefits of Marketing Automation

5 Benefits of Marketing Automation

5 Benefits of Marketing Automation By Griffin Hoard Like in 2022, Marketing Automation will continue to disrupt the digital marketplace in the year ahead, and by adopting it, you’ll help arm your sales and marketing teams with the best next-generation tools available for working smarter, not harder- all while helping to accelerate the sales cycle. […]

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Why Email Marketing Is Still Relevant

Why Email Marketing Is Still Relevant

Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.

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How to Create a Link Building Campaign

How to Create a Link Building Campaign

One of the most important elements of your online marketing and SEO efforts involves link building. Along with creating new, fresh, and pertinent content and having a website that’s easy to navigate and doesn’t contain missing pages, you need to have external links from reputable individuals and/or companies that point users to your website.

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Concise, to-the-point content writing

Concise, to-the-point content writing

When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.

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Keywords

Keywords

keywords are intrinsically linked to SEO (Search Engine Optimization), which is, if done well, how people, hopefully your future customers, can find your website.

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