Embracing B2X: The Transformative Power of Business-to-Everything Marketing

Embracing B2X: The Transformative Power of Business-to-Everything Marketing

by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]

See full article
Why Email Marketing Is Still Relevant

Why Email Marketing Is Still Relevant

Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.

See full article