Organic Social Media Marketing. Why you need it, how to do it

Don’t let the word organic frighten you. Basically, it just means you’re not forking over money for ads (that will be the subject of our next blog). Organic social media marketing is a bit like a cocktail party, even though it’s not as polarizing as one. People either love parties or hate ‘em, but attending one for professional reasons, either to build your network or your clientele, is very similar to social media marketing for your business. But the one thing you don’t want to do if you’d like to get something out of it, whether referring to networking events or social media, is stand in the corner and refuse to engage anybody. Get active. Get out of your comfort zone.

Forget the days when Facebook and Twitter were only used to one-up friends and let them know your vacation or night on the town was better than theirs. Now social media should be an integral part of your company’s marketing strategy. It’s estimated that 70% to 80% use it as a key component of their marketing efforts. Do you? If not, you need to be. So, when you’re ready to launch or fine tune your social media efforts, here are a few things to keep in mind:

Think Elevator Pitch

If you’ve ever been in sales, you know what an elevator pitch is. It’s something about you and your company that can be verbalized on a brisk elevator ride. Take the same approach with social media; quickly convey who you are, where you work, and, most specifically, how you help businesses and/or people.

Don’t “Fake it ‘til you make it”

Even if you pretend to be something you’re not at a party, don’t do it with social media. Make posts reflective of your company, it’s culture, and how you’d like to be perceived in the marketplace.

Share the Good News…be bold, but not obnoxious

Social media posts work best when they offer a more human, personal touch. And you don’t have to only share posts regarding your business. If somebody at your company has a kid who’s on the state champion basketball team, share it. You never know who may read it, then forward it on to somebody who has an interest in basketball or the kid’s school. And, who knows, they might end up needing your services.

Brag about positive reviews

According to a recent survey, almost 90% of respondents said they trust online reviews from other consumers. That’s why you need to share positive reviews about your company. People read them and believe them. Take advantage of the positive press.

Post content that won’t expire

It’s not to say that you can’t comment on a current event, but if you do, it will eventually—maybe very soon–be old news. It’s best to post stuff that doesn’t expire, meaning it will be interesting and germane in another year. For instance, companies’ IT departments will always be interested in information about network security, cyberattacks, etc.

People love Videos and Images—who hasn’t looked at a goofy cat video?

Giving the reader something to look at, along with text, of course, helps info stand out. It’s more than just about looks, though. Need proof? Check out these stats related to what videos and/or images do for social media. Practitioners get:

  • 18% more clicks,
  • 89% more favorites, and
  • 150% more retweets.

Remember, think cocktail party when you’re posting on social media. Here’s the best part─you don’t have to get dressed up.

For more information about digital marketing, contact D/FW’s most innovative digital marketing agency—D2 Designs. We design, execute and manage multi-marketing solutions with a focus on brand engagement that optimizes customers’ digital experience through traditional media, social media, lead gen and key analytics, e-commerce and experiential events. Check us out at d2.design, or email me at darjon@d2.design. And don’t forget to follow d2 for more great digital marketing information.