Dallas Marketing Agency d2 Digital Designs Becomes Agency of Record for Pro-Line Paddle, Launches Brand, E-Commerce Platform, and Player Program for Innovative Pickleball Company
DALLAS, July 14, 2025 — Pro-Line Paddle, a Dallas-based pickleball equipment company built on more than 40 years of racquet sport expertise, has named Dallas-based full-service marketing and technology agency d2 Digital Designs as its Agency of Record. d2 led the complete brand launch, building Pro-Line’s digital platform, e-commerce system, and Player Program, a tiered sponsorship and ambassador initiative connecting the brand directly with top players on the courts with buyers. Pro-Line Paddle enters one of the fastest-growing sports in the country with patented technology and a grassroots approach to player engagement.
Pro-Line Paddle’s product line is anchored by new innovative technologies that set it apart in a crowded paddle market. BalanceLock allows players to adjust paddle balance for optimal performance tailored to their playing style. EdgeArmor Skinz give players the creative freedom to fully customize their paddle edge design. PaddleTag provides a built-in player identification system. The company’s executive team brings decades of experience spanning racquetball, squash, tennis, and pickleball, driving the design and manufacturing behind every product in the lineup.
As Agency of Record, d2 Digital Designs developed a brand and digital first product launch. The scope included brand identity, e-commerce platform architecture, UX/UI design, product photography, content strategy, marketing automation, social media strategy, and paid media. Beyond the core platform, d2 also architected Pro-Line’s Player Program. The program offers two levels of participation, Team Player and Elite Player, and includes equipment packages, compensation programs, access to a team portal, and opportunities for featured promotion on the Pro-Line site.
“Pro-Line Paddle is entering the pickleball market with real innovation behind it, and our job was to build a brand and digital experience that matches the quality of the product,” said Darjon Bittner, President of d2 Digital Designs, a Dallas-based digital marketing agency. “From the e-commerce platform to the Player Program to the overall brand story, everything was designed to connect with players at the grassroots level and give Pro-Line Paddle a strong foundation to scale. The Player Program in particular is something we’re proud of because it empowers players to engage at a different level connecting players with product.”
The launch of Pro-Line Paddle marks the entry of a new technology-driven competitor into the pickleball equipment market, powered by d2’s integrated approach to brand development, platform design, player engagement, and marketing automation.
About Pro-Line Paddle
Pro-Line Paddle is a Dallas-based pickleball equipment company rooted in more than 40 years of racquet sport expertise. The company’s product line features patented and patent-pending technologies including BalanceLock, EdgeArmor Skinz, and PaddleTag, delivering unmatched performance tailored to each player’s unique style. Pro-Line Paddle is more than a brand. It is a commitment to pushing boundaries and delivering something truly innovative to the pickleball community.
To learn more, visit prolinepaddle.com.
About d2 Digital Designs
d2 Digital Designs is an award-winning, full-service marketing and technology agency with more than 25 years of proven success helping brands grow through strategy, design, and innovation. Specializing in technology, biotech, real estate and security industries, d2 combines brand development, digital platforms, marketing automation, and integrated campaigns to deliver measurable business outcomes. Located in the Dallas Design District, d2 serves as an extension of client marketing and sales teams, building modern solutions that drive awareness, engagement, and significant growth.
