Dallas Marketing Agency d2 Digital Designs Launches Iconic Selling, a Certified Online Sales Training Platform for Beacon Worldwide
DALLAS, Nov. 10, 2025 — Beacon Worldwide, a sales leadership and consulting firm trusted by Fortune 500 companies for more than 30 years, has partnered with Dallas-based full-service marketing and technology agency d2 Digital Designs to launch Iconic Selling, a certified online sales training platform. The platform brings Beacon Worldwide founder Carl Erickson’s proven sales framework to individual professionals for the first time through an on-demand digital learning experience.
Iconic Selling features an eight-course curriculum spanning client engagement, strategic qualification, relationship management, and complex deal negotiation. Previously available only through in-person corporate training engagements, the program is now accessible online through three-tiered packages designed to meet sellers at every stage of their career. d2 Digital Designs led the full digital transformation effort, including platform architecture, UX/UI design, 12 hours of video production and editing, marketing automation, content strategy, and brand development.
“With billions in closed deals across my career, I’ve worked with sellers worldwide to sharpen their skills, take control of their careers, and achieve the financial success they deserve,” said Carl Erickson, President and CEO of Beacon Worldwide. “Iconic Selling takes everything I’ve taught in boardrooms for 30 years and puts it in the hands of any salesperson ready to compete at the highest level. d2 turnkeyed all the technology and digital training experience to make our online vision a reality.”
The platform includes downloadable course workbooks, a proprietary Relationship Matrix 360 Tracker for sales strategy planning, digital certification badges, and a self-paced learning portal. Packages range from Iconic Essentials at $199 to Iconic Elite at $399, with Iconic Edge at $299 serving as the most popular option. The training covers industries including technology, healthcare, financial services, manufacturing, and energy.
“This project represents exactly what we do best as a Dallas-based digital marketing agency,” said Darjon Bittner, President of d2 Digital Designs. “We didn’t just build a website. We filmed and edited the course content, then built an entire digital ecosystem from the ground up, connecting learning management, marketing automation, and brand strategy into one seamless platform. Carl’s framework is world class, and we’re proud to help open his training and expertise to a worldwide audience by making it available on an intuitive digital platform.”
The launch of Iconic Selling marks Beacon Worldwide’s expansion from corporate consulting into direct-to-professional digital education, powered by d2’s integrated approach to platform development, design, and marketing automation.
About Beacon Worldwide
Beacon Worldwide is a sales leadership and consulting firm founded by Carl Erickson. For more than 30 years, Beacon has helped elite sales teams at Fortune 500 companies close six- and seven-figure deals across technology, healthcare, financial services, and energy. The company’s client-centric flexible framework is the foundation of the Iconic Selling Framework, a proven pathway to building trust, delivering value, and consistently closing high-value deals.
To learn more, visit iconicselling.com.
About d2 Digital Designs
d2 Digital Designs is an award-winning, full-service marketing and technology agency with more than 25 years of proven success helping brands grow through strategy, design, and innovation. Specializing in technology, biotech, real estate and security industries, d2 combines brand development, digital platforms, marketing automation, and integrated campaigns to deliver measurable business outcomes. Located in the Dallas Design District, d2 serves as an extension of client marketing and sales teams, building modern solutions that drive awareness, engagement, and significant growth.
