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Embracing B2X: The Transformative Power of Business-to-Everything Marketing

Embracing B2X: The Transformative Power of Business-to-Everything Marketing

by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]

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How to Build a Scalable System for Creative Content Marketing

How to Build a Scalable System for Creative Content Marketing

How to Build a Scalable System for Creative Content Marketing Creative content marketing depends on ideas that land. It’s how brands differentiate themselves when everyone else is using the same playbook. But teams hit a wall when they try to scale. Creative content feels heavy to produce, hard to repeat, and even harder to measure. […]

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Brand Strategy vs. Marketing Strategy: What’s The Difference Between?

Brand Strategy vs. Marketing Strategy: What’s The Difference Between?

Brand Strategy vs. Marketing Strategy: What’s The Difference Between? For B2B marketers juggling tight timelines and shifting goals, the terms “brand strategy” and “marketing strategy” often blur together. It’s common to hear them used interchangeably in meetings, briefs, and planning sessions. But treating them as the same leads to misaligned teams, duplicated efforts, and inconsistent […]

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Best Practices for Campaign Automation That Actually Drive Pipeline

Best Practices for Campaign Automation That Actually Drive Pipeline

Best Practices for Campaign Automation That Actually Drive Pipeline Campaign automation gets overhyped and underdelivered. Most teams build workflows, hit send, and hope something happens. When the pipeline doesn’t move, they blame the tech. But the problem isn’t the platform. It’s the way automation gets used. Good campaign automation supports the full revenue engine. It […]

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What Is Lead Acquisition in Marketing and How to Do It Right

What Is Lead Acquisition in Marketing and How to Do It Right

What Is Lead Acquisition in Marketing and How to Do It Right Lead acquisition is one of those terms that gets thrown around often but rarely explained clearly. In most B2B marketing environments, it’s treated as interchangeable with lead generation. That confusion leads to missed opportunities and wasted effort. This article breaks down what lead […]

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The Brand Plan Blueprint for Overwhelmed B2B Marketers

The Brand Plan Blueprint for Overwhelmed B2B Marketers

The Brand Plan Blueprint for Overwhelmed B2B Marketers Brand plans tend to live in one of two places: a messy slide deck full of half-baked statements or a PDF no one opens after the strategy meeting. For most B2B marketers, especially those without a formal background in brand development, it’s easy to default to reactive […]

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Content Marketing Checklist to Tighten Strategy and Execution

Content Marketing Checklist to Tighten Strategy and Execution

Content Marketing Checklist to Tighten Strategy and Execution Content marketing has become a catch-all term. Strategy decks get longer, tools get fancier, and output grows, but results often don’t follow. That’s because clarity gets lost. Content becomes busy work instead of a business lever. This checklist isn’t for filling a calendar. It’s for getting aligned, […]

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B2B Lead Generation Strategies Every B2B Marketer Should Know

B2B Lead Generation Strategies Every B2B Marketer Should Know

B2B Lead Generation Strategies Every B2B Marketer Should Know B2B lead generation is often overcomplicated. Jargon, overbuilt tech stacks, and bloated playbooks tend to cloud what is, at its core, a focused process: finding the right buyers and earning their attention. For B2B marketers and small business owners tasked with growth but short on time […]

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The Real Impact of AI Powered Marketing Automation on Mid-Sized Businesses

The Real Impact of AI Powered Marketing Automation on Mid-Sized Businesses

The Real Impact of AI Powered Marketing Automation on Mid-Sized Businesses Marketing automation has come a long way from batch emails and static workflows. Today, it sits at the intersection of artificial intelligence and human decision-making. AI-powered marketing automation isn’t just a buzzword anymore. It’s the infrastructure behind how businesses understand their audience, personalize messaging […]

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The Content Kitchen: Let’s Cook!

The Content Kitchen: Let’s Cook!

Introduction: Keep Your Content in the Red Zone (Bear Down Edition!) The NFL playoff season is coming up, and while my Chicago Bears won’t be in the hunt this year (again?!?), I still root for underdog stories. Last Sunday, flipping between NFL Red Zone and game highlights, I headed to the fridge for a quick […]

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