by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]
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Dallas Marketing Agency d2 Digital Designs Becomes Agency of Record for Pharmacy Solutions to Modernize the Future of Compounding Care DALLAS, Jan. 5, 2026 — Pharmacy Solutions, a leading 503A compounding pharmacy serving practitioners and patients nationwide, has selected Dallas-based full-service marketing and technology agency d2 Digital Designs as its Agency of Record. The partnership […]
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Dallas Marketing Agency d2 Digital Designs Launches Iconic Selling, a Certified Online Sales Training Platform for Beacon Worldwide DALLAS, Nov. 10, 2025 — Beacon Worldwide, a sales leadership and consulting firm trusted by Fortune 500 companies for more than 30 years, has partnered with Dallas-based full-service marketing and technology agency d2 Digital Designs to launch […]
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Five Common Mistakes That Block Your Leads from Becoming Conversions Generating demand is only one part of building a pipeline. Leads enter your ecosystem, but that doesn’t guarantee forward movement. Some slow down. Others stall completely. If you’re watching your lead count rise while your conversion rate remains flat, there are probably hidden inefficiencies in […]
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How to Build a Scalable System for Creative Content Marketing Creative content marketing depends on ideas that land. It’s how brands differentiate themselves when everyone else is using the same playbook. But teams hit a wall when they try to scale. Creative content feels heavy to produce, hard to repeat, and even harder to measure. […]
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Brand Strategy vs. Marketing Strategy: What’s The Difference Between? For B2B marketers juggling tight timelines and shifting goals, the terms “brand strategy” and “marketing strategy” often blur together. It’s common to hear them used interchangeably in meetings, briefs, and planning sessions. But treating them as the same leads to misaligned teams, duplicated efforts, and inconsistent […]
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Best Practices for Campaign Automation That Actually Drive Pipeline Campaign automation gets overhyped and underdelivered. Most teams build workflows, hit send, and hope something happens. When the pipeline doesn’t move, they blame the tech. But the problem isn’t the platform. It’s the way automation gets used. Good campaign automation supports the full revenue engine. It […]
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What Is Lead Acquisition in Marketing and How to Do It Right Lead acquisition is one of those terms that gets thrown around often but rarely explained clearly. In most B2B marketing environments, it’s treated as interchangeable with lead generation. That confusion leads to missed opportunities and wasted effort. This article breaks down what lead […]
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Dallas Marketing Agency d2 Digital Designs Becomes Agency of Record for Pro-Line Paddle, Launches Brand, E-Commerce Platform, and Player Program for Innovative Pickleball Company DALLAS, July 14, 2025 — Pro-Line Paddle, a Dallas-based pickleball equipment company built on more than 40 years of racquet sport expertise, has named Dallas-based full-service marketing and technology agency d2 […]
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The Brand Plan Blueprint for Overwhelmed B2B Marketers Brand plans tend to live in one of two places: a messy slide deck full of half-baked statements or a PDF no one opens after the strategy meeting. For most B2B marketers, especially those without a formal background in brand development, it’s easy to default to reactive […]
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Content Marketing Checklist to Tighten Strategy and Execution Content marketing has become a catch-all term. Strategy decks get longer, tools get fancier, and output grows, but results often don’t follow. That’s because clarity gets lost. Content becomes busy work instead of a business lever. This checklist isn’t for filling a calendar. It’s for getting aligned, […]
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