Check for these prior to signing a contract with a digital marketing agency
If you’ve decided that you’re not a marketer or simply don’t have time for it, you may have decided it’s time to outsource your digital marketing efforts.
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Blog
Attract New Customers Through Online Listings Management
Let’s pretend for a second that you have the greatest website known to man. Madison Avenue ad agencies would kill to create one like it for their clients. It’s the Citizen Kane of websites. Your employees love it, your family raves about it, your customers can’t stop complimenting you on it, and it’s the only […]
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What is SEO?
Let’s say you’re going to throw a party and are putting together the invitation. Along with date and time, what MUST be included? The location, right? I mean, you do want people to show up. Search Engine Optimization (SEO) is like the address on an invitation. It allows those searching for you online to find […]
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How to Manage your Company’s Online Reviews
Do you may think online reviews are only important when it comes to tangible items (appliances, cars) or trades (electricians, exterminators). If so, think again. And consider the following data concerning the importance of online reviews: 90% of consumers say they read online reviews prior to contacting a business, Almost 90% of consumers say they […]
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Four Steps to consider prior to ‘successfully’ advertising on Facebook
Gone are the days when Facebook was used solely for reconnecting with old friends and trying to make them jealous about your fabulous life and otherworldly success (kidding, of course). Now it’s far more than that, especially in the business world. Facebook is projected to earn close to $100 billion in advertising revenue in 2020. […]
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Celebrating National Cybersecurity Awareness Month
October is National Cybersecurity Awareness Month, so we’re going to take this opportunity to post a few articles on this important topic. Here’s the first one. We understand. Like so many others, you think, “It can’t happen to me.” Until it does, and then it’s too late. Of course, we’re talking about malicious cyberattacks, the […]
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Tips on how to make a great corporate video
Making an outstanding corporate video may not land you on any red carpets posing for pics in an Armani suit or Versace dress, but they can be super effective in greatly enhancing a marketing strategy.
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E-mail marketing is alive and well…and profitable. But you’ve got to do it right, and legally
Email marketing isn’t dead. In fact, it’s growing, and why wouldn’t it. According to research conducted by the Direct Marketing Association, its return on investment is astounding. They found that for every $1 spent on email marketing, the return, on average, is $32. Spend a buck, get 32 back. Not bad. Let’s face it, email […]
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Pay Per Click (PPC). Don’t let the word pay scare you. It’s a great way to get tons of traffic
If you’re not satisfied with the organic search results you’re getting, you may want to consider another option: pay per click (PPC), also called paid search advertising. If your line of work is particularly competitive, you may have found that your SEO efforts aren’t achieving the results you’re after. You may want to consider PPC […]
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Good Website Design―more than just about looks
What makes for a good website? If you answer is “I know it when I see it”, read on. Website design and development is more than that It’s more than simple good looks. Build your website with UX in top-of-mind A website isn’t just about words, images, font selection and layout. It needs to be easy to […]
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